THE HEDGESTREET EXCHANGE OFFERS NEW BINARY OPTIONS ON EQUITY INDEX FUTURES
- HedgeStreet Adds Binary Options on DAX^® and FTSE 100^®Equity Index futures -

CHICAGO, November 17, 2008 - HedgeStreet (the first regulated, retail-focused futures exchange in the US for online binary options trading) today announced a new product offering. The exchange, accessible at www.hedgestreet.com, allows retail investors to trade small, inexpensive, easy-to-understand binary option contracts on foreign exchange, commodity futures and now equity index futures. Trading binary options requires only an opinion about whether a commodity, currency or equity index future is likely to move higher or lower. Because these contracts are easy to understand and effective trading vehicles, HedgeStreet members range from new investors to professional traders.

Binary contracts work on a 'Yes' or 'No' basis. "There are only two payout possibilities," explained Yossi Beinart, CEO and President of HedgeStreet. "Do you think gold will have an expiration value above a selected strike price today or not? If you are correct, the payout is $100; if not, it's $0. While over-the-counter binary contracts are extremely popular in Europe, HedgeStreet is leading the effort to offer these contracts on a U.S. futures exchange."

As of today, HedgeStreet investors have the opportunity to trade Binary Options on FTSE 100 Futures and the recently listed Germany 30 Binary Options on DAX^® Equity Index Futures. Both products are offered in weekly and daily durations. HedgeStreet will cash-settle the FTSE 100 Futures Binary Options to an Expiration Value calculated by HedgeStreet based upon trade prices of the FTSE 100 Futures Contract traded on the Liffe^® exchange. Similarly, the Germany 30 Binary Options are cash-settled to an Expiration Value based upon trade prices of the DAX Futures Contract traded on the Eurex^® exchange.^*

"HedgeStreet is the first online retail exchange that makes these markets accessible and affordable to retail traders," said Beinart. "In today's volatile market, many traders are sitting on the sidelines. There are too few straightforward, affordable opportunities - and too many trading vehicles have unlimited risk of loss. HedgeStreet levels the playing field. Individuals can profit regardless of market upturns or downturns. They simply need to have an opinion about which way the underlying markets are moving to participate."

"HedgeStreet is delighted to be offering binary options on the FTSE Index futures and DAX futures contracts," said Beinart. "We are in the process of restructuring our product offering to give retail traders even more choice and variety."

Trades on HedgeStreet are easy-to-execute and easy-to-track. The $100 contracts have durations from one week to as little as two hours in certain products. Risk on HedgeStreet is limited and capped - members cannot make any trades that would cause losses greater than the amount of money in their account.

About HedgeStreet
HedgeStreet is a secure, fully-transparent marketplace, subject to regulatory oversight by the Commodity Futures Trading Commission (CFTC). HedgeStreet, Inc., which owns and operates the HedgeStreet Exchange, is a wholly-owned subsidiary of UK-based IG Holdings Group plc and is headquartered in Chicago, Illinois. To open an account, real or practice, visit: www.hedgestreet.com.

^*FTSE^® and FTSE 100^® are a trade marks of the London Stock Exchange plc ("LSE") and the Financial Times Limited ("FT") and are used by FTSE International Limited ("FTSE") under license. The prices relating to any index are not in any way sponsored, endorsed or promoted by FTSE or by the LSE or by FT and neither FTSE nor LSE nor FT makes any warranty or representation whatsoever, expressly or impliedly, either as to the results to be obtained from the use of such prices and/or the figure at which any index stands at any particular time on any particular day or otherwise. Neither FTSE nor LSE nor FT shall be liable (whether in negligence or otherwise) to any person for any error in any index and neither FTSE nor LSE nor FT shall be under any obligation to advise any person of any error therein. The FTSE Future Binary Option Contracts are not sponsored, endorsed, sold or promoted by FTSE, LSE or FT. FTSE, LSE and FT do not accept any liability in connection with the trading of these products.

Liffe^® is a registered mark of LIFFE Administration and Management Corporation (Liffe). HedgeStreet, Inc. is not affiliated with Liffe and the FTSE 100 Future Binary Option Contracts are not sponsored, endorsed, sold or promoted by Liffe in any way.

Eurex^® and DAX^® are registered marks of Deutsche Börse AG. HedgeStreet, Inc. is not affiliated with the Eurex or Deutsche Börse AG, and neither Eurex nor its affiliates sponsor or endorse HedgeStreet, Inc. or its products in any way. In particular, the HedgeStreet Germany 30 Binary Option contracts are not sponsored, endorsed, sold or promoted by Eurex or Deutsche Börse AG.

Futures trading and options trading involve risk, which may result in financial loss, and are not suitable for everyone. Any trading decisions that you may make are solely your responsibility. The trading activity and other information represented herein are for informational purposes only and are not guaranteed in any way. The contents of this document are not an offer, or a solicitation of an offer, to buy or sell any particular financial instrument from HedgeStreet.

Warning: Forward Looking Statements
This announcement contains forward-looking statements, including such statements within the meaning of Section 27A of the US Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements concern or may affect future matters, such as HedgeStreet's future economic results, business plans and strategies, and are based upon the current expectations of the HedgeStreet management. They are subject to a number of risks and uncertainties that might cause actual results and events to differ materially from the expectations expressed in the forward-looking statements. Forward-looking statements include statements typically containing words such as "intends", "expects", "anticipates", "plans", and "estimates". Factors that could cause or contribute to differences in current expectations include, but are not limited to, regulatory developments, competitive conditions, technological developments and general economic conditions. HedgeStreet assumes no responsibility to update any of the forward-looking statements contained in this announcement, whether as a result of new information, future events or otherwise, except to the extent legally required.